Google Adsense: How Come The More Visitors I Get The Lower My Ecpm Is?
Posted by benny in Barebone PC on December 30th, 2009 | 2 responses
My ecpm was between 6.00 and 7.00. The past couple of days I’ve gotten way more visitors and it says its like 2.00 now. What’s up with that?
Popularity: 1% [?]
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2 Responses to “Google Adsense: How Come The More Visitors I Get The Lower My Ecpm Is?”
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eCPM is depend on the CTR and CPC. Formula as below
eCPM = 1000 X CTR X CPC
Eample, if your traffic is 100, CTR=2% and CPC=$0.30, Then
eCPM = 1000 X 2% X $0.30 = $6
However, if you traffic increase but CTR drop, example: traffic = 200, CTR = 1% and CPC = $0.30, Then, eCPM = 1000 X 1% X $0.30 = $3
So, check your CPC and CTR but not on the traffic.
Try checking out where your visitors come from (use Google Analytics for that). For instance, visitors voming in via StumbleUpon are known to drive your ecpm really down, and your bouncerate waaaay up!
Besides that, don’t really care too much about a dip of a few days on Adsense, it just happens from time to time, and can have reasons you could not even think about, such as no really wel fitting ads being shown due to being the end of the month and the monthly budgets being finished.