What Is The Average Click-to-purchase Rate For Click Throughs From Google For Software?

I am wondering if there are any industry averages for click-to-purchase rates for selling software on the Internet if you are paying for click throughs from Google. DoubleClick says that the click-to-purchase rates for email campaigns is about 4.2%. What would it be for AdWords?

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3 Responses to “What Is The Average Click-to-purchase Rate For Click Throughs From Google For Software?”

1. iPiG says:

   October 2, 2009 at 10:16 pm

   There is no solid % accross the board. That completely depends on your marketing campaign & website w/adwords. Just because some one clicks doesn’t = buy either.
   refer to the adwords section of this websitehttp://forums.digitalpoint.com
2. Business Opp for Sports Fans - No Inventory to Buy! says:

   October 2, 2009 at 10:16 pm

   try this..http://www.treasuretrooper.com/148534
3. boricua_ says:

   October 2, 2009 at 10:16 pm

   http://www.topadwords.com/http://en.wikipedia.org/wiki/AdWords